“My baby,” “my jewel,” or “the apple of my eye”:

This is how the most fashionable call their luxury bags (and it’s no joke)

If you thought Hermès, Louis Vuitton, or Chanel bags were just accessories… think again. For many luxury lovers, the bond with their favorite bags goes beyond the material. And like everything adored, it has its own language.

At PopAuctioon —where we specialize in luxury bags and exclusive auctions— we hear it every day. Our PopCollectors and PopStores witness how every client has her own intimate and personal jargon to talk about “that special bag.” Here are the most common (and fun) expressions we’ve collected. Which one do you identify with?

“My baby”

Probably the most famous nickname. It doesn’t matter if it’s a Birkin 30 or a vintage Speedy: when someone says “I can’t leave my baby at home!”, we know they’re not talking about a child, but about their bag.

And yes, it often rides shotgun, buckled up.

“My jewel”

Not all treasures are made of gold or diamonds. For many clients, a Hermès bag is their most cherished investment piece, and they don’t hesitate to call it “my jewel” with the same tone they’d use when talking about an engagement ring.

“The apple of my eye”

Usually reserved for the most exclusive bag in the closet. One that took effort to get, maybe bought in Paris after years of waiting or won at a PopAuction after a thrilling bid.

It’s an elegant way of saying: “Nobody touches this without my permission.”

“My ex”

An ironic twist we’ve heard in our stores from clients who decide to sell.

“I’m letting go of my ex… Chanel. It no longer represents me.”

A fun nod to classy detachment, perfectly in tune with PopAuctioon’s philosophy: releasing what no longer resonates with you.

“My drama queen”

An affectionate (and slightly pained) nickname for that gorgeous but impractical bag. Maybe the phone doesn’t fit, it’s too heavy, or it needs VIP treatment in the rain. But… oh, how it shines in photos.

“My first love”

The first Chanel you bought with your own salary? The Dior Saddle you inherited from your mother? That bag that marked a before and after in your personal story often carries this sentimental title.

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Do you also have a story with your bag?

At PopAuctioon we don’t just auction objects: we auction stories, passions, and desires.

And if you’re thinking of letting go of your “baby,” “jewel,” or “drama queen” to start a new chapter, here’s your place:

• We connect you with an expert store (PopStore) in your city or nearby

• We help you sell or auction it with safety, care, and professionalism

• And if you’re searching for your next love, you’ll find it in our auctions

Because at PopAuctioon we know bags are not just bags. They’re part of you. And we also know how to care for them (and give them a new home).

Write to us on WhatsApp or follow us on Instagram: @popauctioon