About us

This image is not just a portrait:

it's a statement of intent.

In it, luxury floats effortlessly, technology merges with elegance, and a woman connects with the entire world through a simple gesture: looking at her phone.

This is how PopAuctioon was born: a platform that transforms the act of auctioning into a global, seamless, and accessible experience.

Behind this concept is a team with over 11 years of experience in the luxury world, specialized in buying and selling jewelry, watches, handbags, art, and unique pieces—both in physical and online auctions.

At the forefront is Jorge Peña, CEO and founder, also associated with Kewaybags, a brand recognized in Spain and Italy for its commitment to authenticity, transparency, and good taste. His vision is clear: to unite technology and elegance so that anyone, anywhere, can take part in the world of luxury auctions.

Because at PopAuctioon, we believe that value knows no borders, and that every bid is a story waiting to be told.

PopAuctioon.

Live luxury. Accessible. Human. Universal.